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Our Questions
Protein is essential for a healthy diet. But not all protein sources are created equal. Some of the most popular come with significant hidden costs, from environmental damage to serious health risks.
To address this, we facilitate and accelerate the transition to better sources of protein. To achieve this, we conduct critical research from first principles, and we provide free tools and guidance for policymakers, organisations, and consumers.
Our work tackles three core questions:
1. What are the best sources of protein currently available?
2. Why aren’t more people consuming them?
3. How can we increase consumption of them?
Our Answers
​What are the best sources of protein currently available?
Quick answer: Plant-based Protein (especially tofu)
Medium answer: See our summary slideshow
(full report and sources coming soon)
Why aren’t more people consuming them?
Quick answer: The leading consumer concern is acquiring too little protein.
Source: Frontiers in Sustainable Food Systems
(full report with additional sources coming soon)
How can we increase consumption of them?
Action kits:
For Greggs
(more action kits coming soon)
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